Who am I?
Shawn Butler is the CEO & Lead Consultant at Relevant Business Development helping agency owners realize the value of the business they've created. He excels at crafting an actionable playbook for them to maximize the return on the valuable asset they've built.
After twelve years in top national and international advertising agencies, Shawn founded his second small agency that he rapidly grew to a mid-seven-figure valuation in just over three years and successfully exited that business through a strategic acquisition.
Now running his third agency, Shawn is uniquely qualified to advise on ad agency growth strategy for business owners who are ready to scale their service based or agency model businesses to turn their hard work into a profitable exit.
Shawn is a recognized pioneer and innovator in digital marketing, business development, value creation and exit planning. He holds several advanced degrees and guest lectures at five universities on marketing strategy and business growth.
Relevant Testimonials
Hear about Relevant from the people who have
already had success with Relevant.
Dan Doran
CEO of Value Scout
Chris Siebeneck
VP of Strategic Partners @ SEO Werkz
Laura Noland
Online Brand Consultant
Isabel & Vanessa
Co-founders of IV Leadz
TODAY'S AGENCY Podcast Episodes
I get to chat with business owners who are successfully growing, scaling, and selling agency and service industry businesses about the current state of the industry and what they're seeing happen in today's agency.
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Ryan Rhogaar
Founder of Teammate Apart
Mandi Ellefson
CEO at Hands-off CEO
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Jason Mlicki
Principal at Rattleback
Josh von Scheiner
Founder/CEO of A Different Story
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Scott Muscarella
President, Agency|51
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Dan Doran
CEO of Value Scout
Exit Strategy
Planning for
Agency Owners
Relevant Business Development recognizes that planning to leave a long-established company is a major decision. Through our exit planning services, we help ensure a successful business exit and also increase your business’s marketability and value.